Capital That Fits. Terms That Work.
Whether you’re raising equity, securing debt, or refinancing an existing facility — the difference between good terms and great ones is preparation. TRJ delivers investor-grade and lender-grade readiness so you approach capital markets from a position of strength, not hope.
The Capital You Need. The Preparation Most Skip.
Capital raises and debt facilities fail — or produce worse terms — for the same reason: the company showed up unprepared. Investors price uncertainty. Lenders price risk. In both cases, the gap between a prepared story and an incomplete one shows up in every basis point, every covenant, and every term sheet.
TRJ’s Capital Advisory practice exists to close that gap. We combine deep financial and operational expertise with proprietary AI benchmarking across 20,000+ companies to ensure your materials, your story, and your positioning are ready for the scrutiny of experienced capital allocators — whether they sit on an investment committee or a credit committee.
We serve both sides of the capital stack: equity raises for growth-stage and established businesses, and debt capital for new originations, refinancing, and structured lending. The methodology is the same — systematic de-risking, institutional-grade preparation, and the intelligence to connect you with the right partners.
Equity & Debt. One Standard of Readiness.
Every capital event is different, but the principle is the same: preparation determines outcome. We tailor our approach based on the type of capital you’re pursuing.
Track 1: Equity Capital Readiness
Investors look far beyond a pitch deck. They evaluate timing, unit economics, forecast quality, team readiness, market structure, and risk. TRJ prepares you the way investors actually evaluate opportunities.
Phase 1 — The Fundamentals
- Goal Setting & Strategy: Clarify raise objectives, target amount, and use of funds.
- Financial Materials: Clean historicals, projections, cap table, and use of proceeds.
- Pitch Deck & Narrative: A concise story in a format investors recognize.
- Data Room & Documentation: Checklist for legal, technical, and customer materials.
Phase 2 — The Edge
- Investor Lens: AI assessment of raise timing and likelihood of success.
- Valuation Range: Expected valuation ranges from an investor's perspective.
- Gap Identification: Key concerns to address before going to market.
Track 2: Debt Capital Readiness
Lenders assess quality of financials, projection realism, and debt service capacity under stress. The companies that win are the ones who show up prepared the way lenders actually underwrite.
Phase 1 — Debt Readiness
- Debt Strategy & Sizing: Clarify borrowing objectives and optimal structure.
- Financial Package: Lender-ready three-statement financials and debt schedules.
- DSCR & Coverage Analysis: Debt Service Coverage under base and downside scenarios.
- Management Narrative: Story structured for credit committee evaluation.
Phase 2 — The Edge
- Lender Intelligence: Proprietary AI assessment of your credit profile.
- Lender Appetite: Mapping of debt providers active in your sector.
- Rate & Structure: Expectations based on profile and market benchmarks.
Understanding Your Options
Not all debt is the same. The right lender depends on your purpose, asset base, credit profile, and growth trajectory.
Senior Secured / Bank Debt
Lowest cost of capital but highest documentation and covenant burden. Best for stable businesses with strong DSCR.
Asset-Backed Lending (ABL)
Revolving credit and term facilities secured by receivables, inventory, or equipment. Availability tied to borrowing base.
SBA & Government Programs
SBA 7(a), 504, and USDA programs with below-market rates. TRJ helps navigate substantial documentation requirements.
Private Credit / Direct Lending
Non-bank lenders offering unitranche structures with less restrictive covenants in exchange for higher rates.
Mezzanine / Subordinated Debt
Hybrid debt used to fill the gap between senior debt and equity — common in buyouts and growth financings.
Refinancing & Recapitalization
Replacing existing debt to lower rates, extend maturities, reduce covenant burden, or release equity.
Your Integrated Capital Readiness Package
You receive a complete set of institutional-grade materials and intelligence outputs — ready for your leadership team, board, investors, or lenders.
Equity Track Deliverables
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Risk Assessment & Mitigation Map
Structured view of market, team, financial, and exit risks with severity ratings.
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Investment Balanced Scorecard
1–10 investor-lens scoring across financials, operations, and ESG.
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Capital & Runway Simulation
Monte Carlo analysis showing equity needs under multiple scenarios.
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Thesis Fit & Target Map
AI-driven ranking of investors and strategic buyers most aligned to your profile.
Debt Track Deliverables
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Debt Readiness Assessment
Coverage ratios, leverage metrics, and covenant headroom benchmarked to standards.
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DSCR & Stress Scenario Analysis
The same analysis your lender will run, done by us first.
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Optimal Debt Structure Recommendation
Product type, sizing, and sequencing based on profile and market intelligence.
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Credit Risk & Mitigation Map
Pre-built responses to the risks a lender will identify.
From First Conversation to Closed Capital
TRJ manages the full lifecycle — from readiness assessment through partner selection, package preparation, and negotiation support.
Assess
We evaluate your current capital structure and objectives to identify gaps and risks before any investor conversation begins.
Prepare
We build your institutional-grade package—financials, projections, and narrative—structured for capital allocators.
Diagnose
Our AI benchmarks your profile against comparable transactions for a clear Capital Market Fit Score™.
Target
sc0red maps the capital market to your profile, delivering a prioritized list of partners most aligned to your sector.
Engage
TRJ supports you through introductions, presentations, Q&A, and term sheet evaluation.
Close
We coordinate legal, accounting, and operational workstreams through closing—keeping the process moving.
Companies at a Capital Inflection Point
TRJ’s Capital Advisory works best where the financing decision materially affects outcome — and where preparation creates a measurable advantage.
Founders Planning an Equity Raise
You want to go to market with confidence, not just a deck. Planning a raise in the next 6–18 months and need investor-grade materials.
Growth Companies Seeking Institutional Debt
You’ve outgrown your bank line and need a structured facility that matches your growth trajectory.
Established Businesses Refinancing
Your current debt was structured when your profile was different—rates or covenants no longer reflect where you are today.
Companies Exploring Strategic Options
You need to understand how investors and strategic buyers will actually see your business before that first conversation.
Businesses Approaching Debt Maturity
Your facility matures in 12–24 months and you want to refinance from a position of strength — not urgency.
“Investors price uncertainty. Lenders price risk. Preparation is how you control both.”
Ready to approach capital markets with confidence?
Whether you’re raising equity, securing debt, or refinancing an existing facility — let’s discuss what preparation looks like and what it unlocks.
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